|
|
Be
in touch with your customer without paying
communication cost. |
For
freelancer & small web designing company it becomes
very important to be in touch with the consumer
as contract is yearly & they have to approach
client for renewal. Many clients react that designer
has not remembered them full year & reminders
come at the end of the year for renewal only.
It is very important that you be in touch with
your customer at least once a month, i.e. 12 times
a year.
Keep
sending them information about web promotion,
uses of facilities you have provided, different
type of technology which would help them make
their site interactive & at the end reminder about
expiry of their domain name. If
you have 100 customers then it becomes difficult
for you to contact individually & at the same
time it is a must to pay them attention individually.
Every
problem has solution on Internet. With the help
of certain tools it is possible to prepare one
standard email, enter 100 customer’s detail into
the database, software will automatically send
a personalised message to all at the speed of
1800 email an hour. For 100 customers it will
hardly take three minutes to finish the job.
What
you have gained?
Good
customer service leads to more business, reading
your email customer might give you a web site
upgrade contract, which means more work hence
more revenue.
What
you have lost?
3
Minutes of Internet time, cost for you is zero.
|