Designing a web site with the help of Layout Galaxy is easy, fast & cost saving for web designer. With the help of Layout Galaxy designer can offer the client good looking fast loading web sites in a day at very reasonable cost. Once the site goes live, next step comes is web promotion.

Current issue of news letter FIREWIRE contains:

	What is Pay Per Click Search Engines?
	How does it work?
	Benefits of promotion with pay per click search engines.
	Does it really bring traffic?

In the virtual world of Internet Web promotion is always costly, confusing & risky. It becomes costly to put a banner on popular & highly traffic driven web sites. Some time it becomes very confusing to judge the site about target audiences it is attracting. By reading attractive sales copy on some sites we end up paying a huge money & wait for the traffic to come.

The problem is we want to attract visitors interested in our product or services at very reasonable cost. We need solution for attracting the right customers at the right cost. Here comes the solution Pay Per Click Search Engines.

Pay Per Click Search Engines are search engines which charge advertisers per click, visitor clicks after searching for a particular word. Your site is listed on the top of the search engine based on the cost of an advertisement you bid. An innovative & unique way to do a web promotion, Pay Per Click search engine is win-win solution for all, for search engines as they earn money, for visitor or consumer as he finds relevant listing and an advertiser as he gets qualified traffic. This kind of model is getting popularity because consumers will find relevant listings as advertiser is paying per click & he doesn’t want to pay for a visitor who is not interested in his product or services.

It’s quite simple, what you require is little time & thinking. For writing this news letter I have considered pioneer & most popular pay per click search engine - overture.

Sign up with them for minimum US$50. Each account has a $20 minimum monthly spend. There is a minimum bid requirement of $0.05 per click-through. Once you sign up, take a pen & pencil, read tips & tricks & requirement for listing given by overture expert. Prepare listing for your web site. Their checking process is manual, each & every listing submitted by advertisers is approved by overture editor, they want quality listing & they are very strict on selecting listings. Here are few restrictions on number of words for keywords, title & description. They take five days for approval of listing