Keywords - Maximum 40 characters eg. adobe photoshop
	Title : Maximum 40 characters eg. Web Layout in adobe photoshop .psd file
	Description - Maximum 190 characters eg. Free web layout for web designer. Learn how to design fast loading, great-looking Web sites in a day. Get design for home & inside pages in adobe photoshop .psd format. – 190 characters

For more information & FAQs please visit:

http://www.overture.com/d/advertisers/p/bjump/?o=RR-138524&b=10

http://www.layoutgalaxy.com/article.php4?article_id=1

Checkout their Search Suggestion tool & Keywords Bids tool to get the approximate cost idea. A keyword suggestion tool will suggest you number of times keywords was searched in last month & a bid tool will suggest you the best bid quoted by other advertise & rank you will get based on the amount you bid. Generally you get 1% - 2% click of total number of times keywords was searched for. For eg. if the word “adobe Photoshop” is searched for 10000 times last month you will get 100 visitors minimum (1% of 10000) to your web site, & if you have quoted .05 cents you will be paying US$5 to bring 100 visitors on your site.

(Note: Above figures are general & click rates depend on many things like your rank & the way you have designed your title & description)

An easy setup no need to hire consultants by paying hefty fees.

Previously as search engines were not charging for ranking it was free submission for all the advertisers. Top ranking was not guaranteed and advertisers either used to pay heavy consultancy to search engine experts or pay some submission agency for submission of their sites with thousands of search engines.

To get listed with pay per click search engine you don’t require any expertise or understanding of how search engines behaves, more you pay, you get better rank on search engines, thus you save a lot of cost which you used to pay to consultants or so called search engine submission services. (Checkout my article search engine submission). It’s very simple, register with the search engine, decide the keywords, bid for the rank.

Attracting the right customers at the right cost.

Minimum bid is 0.05 cents and as this concept is new, many of the keywords are still available at 0.5 cents per click, so cost is minimum & you will pay only when user clicks. You will attract only those visitors who have requested keywords matching your web site, and customer looking for your type of service will be displayed with your site name, thus attracting right customers at the right cost.

Register with one popular pay per click & drive 75% of the traffic.

Overture is the most popular pay per click search engine, it has tie up with many of the search engine which accounts for 75% of search traffic on Internet. Amazing, if you are listed on first 3 positions you will also be listed with Overture’s other partner which includes Yahoo!, MSN, America Online, Netscape, AltaVista, Lycos/HotBot, and many others.