Dear Web Designer, Our mission is to make a web designer's work life easy. Being a web designing company we know the problems faced by a web designer, outcome of which is FIREWIRE Newsletter for web designer with the solutions, tips, money saving steps & much more stuff from the developer of Layout Galaxy,
Ready-to-use design concepts for the web.

Earlier Newsletters sent to you might have helped you in making good looking fast loading clients web sites quickly with the help of Layout Galaxy which reduces your production time & thus increases profit.

This newsletter is about launching your web site with thousands of search engines on the Internet. Lot of material is available on this topic on the Internet, which gives thousands of tips, resources, links & different methods, which generally add more confusion on the topic. We have developed more then 100's of web sites & learned little about search engines by making costly mistakes.

There are no standard rules or protocols to register your site with search engines, as different search engines set different guidelines. We have discussed in the Article on Search Engine Submission at http://www.layoutgalaxy.com/article.php4?article_id=1, there are thousands of search engines & links, how can one study each of them individually? There is a need for certain standards, which are suitable to all the search engines.

We after submitting 100's of web sites for our clients, which gives them traffic through search engines have set up these standards as follows. They are not written rules; they are developed based on practice & hours of study. We hope this can be useful to you as guidelines to register your client's web site with the search engine.

Meta Tags plays very important roles for search engine submission. Meta tags are not visible on the HTML Page. They are written with the source, hence not visible to Visitors on your web site. But for a web designer they are key components to generate traffic on their client's web site. This Newsletter is based on Meta Tags.

1. Title
2. Keywords
3. Description

Each of them is very important individually as well as together. Many search engines consider only title, only keywords, title with keywords & in some cases all of it.

Following paragraphs will explain each of them, their limitation in terms of number of words & their importance to get the top ranking with the search engines. You should explain this to your client & get the title, keywords & description accordingly. It is never advisable to take the responsibility of selecting keywords on behalf of a client, as he knows in & out of his business & psychology of his customers, he is the only person who can give you the best possible words.

Title is the most important Meta Tag. Most popular search engines such as Yahoo gives importance to Title first, if users search a word, which is incorporated within the title, chances of your site getting listed in the top pages, becomes strong.

A. It should be small - Not more then 80 characters in any case. Smaller the title, better the chances of getting it selected on the top.

B. At least the most important 3 Keywords should be incorporated within the Title.

For example: Ideal Title for Blood Bank would be: -
Pooja Blood Bank collects & distribute blood, plasma in an around Mumbai

In the above example most important keywords are blood bank, plasma & Mumbai.

Here Mumbai is a city, & in normal cases, Blood availability is preferred in local area, as blood cannot be carried to a long distance without proper refrigeration.

Hence Blood Bank, plasma & area Mumbai are covered, thus when a user tries to search
the word,

* blood bank,
* blood mumbai,
*blood bank mumbai,
* mumbai blood bank
* blood
* plasma ( it is a component of blood )

He might get Pooja Blood Bank's web site listed on the top of the search engine!