Keywords are those words by which a user tries to search your client's web site. For example: A person looking for blood will type 'blood bank', hence "blood bank" is a keyword for him as well as for the search engine.

Keywords should be maximum 20. Out of which 3 should be taken from the title. As per our example we have selected <<blood bank, plasma, mumbai>> hence 3 + 17 to make maximum of 20. When we say maximum, it is not compulsory to reach 20 even 10 are enough, if it covers all your important words. Few of the search engines accept only 5, some of the search engines accept 15 keywords & some accepts even 20 or more.

Even though "blood bank" are two words when separated with comma they are treated as one keyword example: blood bank, plasma, bag, mumbai these are total 4 keywords.

A. Never repeat Keywords, many search engines ignore your sites if keywords are repeated again & again.
Example: blood bank, blood bag - in these two keywords word blood is repeated 2 times. The correct way to write it is as blood bank, bag.

B. Write your keywords in an ascending order of importance. Most important keywords should be written first followed by other keywords. It helps as certain search engines only accepts 5 keywords. This system makes sure that important keywords are never left out.

C. Write all keywords in lowercase separated by comma.
Example for blood bank

blood bank, plasma, mumbai, components, platelet concentrates, fresh frozen plasma, liquid plasma, cross matching, voluntary donors, auto transfusion, adverse reaction, health care system, banking, India.

How search engine displays the results?

First they display title followed by 2-3 lines of description. In case of description, we are not under restriction as we can write up to 240 characters maximum (again smaller descriptions get a better chance to top the list). We can repeat keywords with the description. All the keywords should be incorporated properly with grammatically formed sentences. Many regional search engines prefer matching keywords from the description.

Description plays a very important role, because a visitor prefers reading what this site is about before entering your site to save his time & internet cost. Hence poorly formed description will make your visitor run away without visiting your site.

A. It should be properly formed sentences indicating in brief what this site is about.
B. All the Important Keywords should be incorporated without disturbing the grammar or the meaning of the sentence.
C. Smaller the description, better the chances to get listed on the top of the search engine.
D. Maximum characters should be 240.