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Colors
represents emotions as well as they convey symbolic message
to the viewer like
Red : A symbol of liveliness
& power, considered as a warm color because of its relation
with fire & heat. It represents danger, anger, blast,
fire, heat, liveliness, love, blood and revolution.
Yellow : It shows brightness
& represents sun. It is a color of life & light. It
represents wealth, happiness, freshness, brightness, fulfilment,
richness, spirituality.
Blue : In a first look
it shows silence & coolness. It is related with sky &
water. By seeing this color we feel the distance. It represents
faith, truth, seriousness, silence & stability.
Orange : A symbol of knowledge.
It also represents happiness, freshness, knowledge. It is
also used for showing patriotism.
Green : It is a nature's
color & nature gives us freshness. By seeing green color
we feel relaxation. It represents liveliness, freshness, wealth,
clarity.
Purple : Being a mixture
of red and blue; it somehow represents qualities of both colors.
It is associated with spirituality, mystery, aristocracy and
passion. It may also symbolize mourning, death, nausea.
Black : The absence of
all colors which shows darkness. Darkness gives rise to ill-omened
things like murder, theft, and robbery. Black color is used
to represent inauspicious events.
White : It is light consist
of all colors. It represents purity, clean nature, truthfulness,
brightness etc.
Designers
must control their web color selections after rigid cross-examination.
If the color lacks to convey meaning associated with the content
of the site, it may communicate in surprising way . Consider
the color purple. It may work as a symbol of creativity for
one product, but its a pola izing color. People either like
it or hate it. In some countries it is considered as a hazardous
color. Personal reference and trial-error may cause color
disasters. When the wrong color is used on a web site, the
damage extends to a global audience. Web site designers should
treat the symbolism of color as seriously as the design of
graphics and layout. When color and form are combined, the
symbolic power increases. Web site designers must investigate
all aspects of regional color symbolism. Designers should
preview their site designs on several operating systems and
different web browsers to ensure the best possible results.
Before
designing the site, take care of the following points .
1. Convert images to the
correct file format. This not only delivers the best colors
and results but it also lowers the file size and takes least
download time.
2. Select the most appropriate
colors by analyzing the products or services and the target
market. It is essential that colors produce some relationship
either symbolic or literal to the product or service. Do not
try to reinvent the color wheel by using odd colors.
3. Use colors to create
the most functional user-interface design. For example, use
colors to direct the viewer's attention to the most important
areas on the page. The web designer must identify what ideal
and normal sequences might entail? what the viewer should
see first? where the eye should move next? and how much time
the viewer's attention should be held by each area? Keep colors
to minimum extent. Because the brain is able to understand
and organize information when a minimum of colors and shapes
exists within the visual field. Too many colors and shapes
make it impossible to focus and find anything. .
4. Use color harmony principles
to create a pleasant visual experience. In other words, all
the colors of the components, the navigation system, banners,
buttons, and text as well as the images of the layout must
all work well together. Some common attribute must unify them.
In short, color plays a substantial
role in the customer's critical decision to buy or not to
buy.
We'll
see how to make pleasant layout using colors in our later
issue.
Regards,
All accompanying logos, brands and product
names are trademarks of their respective companies.
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